Studio

This is where the synthetypes live, and where the tool puts them to work

The people library, the scenarios and the runs are not an abstract promise. This is where we choose, run and read the tests that later become a report.

The cast

These are not improvised characters. They are written.

Every fake customer is an archetype from the library: a file with their name, their age, their city, their job, what pushes them to buy and what holds them back. Plus eight example messages written by hand, which is the part that makes it sound like a person.

Examples, never adjectives

Describe somebody to a model as “polite and precise” and it will act out the description and write prose nobody has ever typed into a chat. The adjectives stay in the file for you to read; what goes into the prompt is the examples.

With a measurable fingerprint

Every voice carries its numbers: words per message, whether it bothers with apostrophes, whether it starts with a capital, whether it ends with a full stop. They are measured against a real corpus, so we can tell you with a number whether the synthetic customer sounded like a person or like a form.

No trade attached, so they travel

The library does not belong to one client: the same archetype works for a vet, a law firm or a shop. The day a new client comes in, the cast already exists.

And if your case is not in the library, we write it

We have a tool for building archetypes to order when a very specific situation needs testing: one particular kind of buyer, a way of pushing that only happens in your trade, a way of writing that looks like nothing we already have. No scenario gets left out because nobody thought of that person beforehand.

Eight out of the library, picked for being the most unlike each other. Tap a face and read the whole card.

Portrait of Elba
AR-78

Elba

66 · Rafaela, Santa Fe

retired, was an administrator at an agricultural co-operative

She writes with punctuation and greets you before asking. She spent forty years with paperwork and still wants things confirmed in writing. What she has not seen signed, she does not trust.

What moves her

The certainty that they will deliver. She needs somebody with a name to take responsibility.

What holds her back

Being answered in fragments, or having a question dodged. She reads it as something being hidden.

Her eight messages
  • Le escribo para hacerle una consulta.
  • ¿Me lo puede confirmar por escrito?
  • Disculpe la insistencia.
  • Entiendo. ¿Y eso queda asentado en algún lado?
  • Prefiero tenerlo claro antes de avanzar.
  • Le agradezco la paciencia.
  • ¿Con quién estoy hablando, si no es molestia?
  • Muy amable. Lo converso en casa y le escribo.

6.3 words per message. All eight are verbatim: it is the only thing the model sees when it plays this person. They are in the language she writes in and they are not translated: they are her voice.

Portrait of Renata
AR-92

Renata

32 · Constitución, CABA

radio content producer

She asks little and listens a lot. When something does not add up she does not argue: she asks one short follow-up and waits. The hardest of all of them to read.

What moves her

Having the silences filled without being pushed. She decides alone and tells you afterwards.

What holds her back

Being rushed. One "shall I hold it for you?" and she is gone.

Her eight messages
  • buenas
  • y eso incluye que
  • mm
  • seguro que es asi?
  • no me quedo claro
  • ok
  • prefiero pensarlo
  • gracias

2.3 words per message. All eight are verbatim: it is the only thing the model sees when it plays this person. They are in the language she writes in and they are not translated: they are her voice.

Portrait of Nicolás Ibáñez
ARB-08

Nicolás Ibáñez

29 · Capital Federal zona 8 1

Software developer

Programs for a startup, lives in Belgrano. Enjoys gaming and running on weekends.

What moves her

Researches before buying, values precise technical information

What holds her back

Worried the warranty won't cover what he needs

Her eight messages
  • Hola, quería saber las specs del producto
  • ¿Tiene garantía extendida?
  • Perfecto, ¿aceptan tarjeta de crédito en cuotas?
  • Entiendo, ¿el envío es asegurado?
  • Genial, avanzo con la compra entonces
  • ¿Cuál es el tiempo estimado de entrega?
  • Todo claro, gracias por la info
  • Recibido, gracias por la gestión

5.8 words per message. All eight are verbatim: it is the only thing the model sees when it plays this person. They are in the language she writes in and they are not translated: they are her voice.

What makes her one person
Social class
media-alta
Local words
posta · obvio · bocha
Verbal tic
digamos, o sea
Music
electronica y rock
Team
PC gamer y celular top
Sport
running
Film or series
monitor y celular
Their usual place
Belgrano

Except for social class — which decides what she can actually afford — none of this is told to the model. It shows up inside the eight messages: somebody who follows a team does not announce it, they write “we lost again”.
Portrait of Efrain
US-17

Efrain

61 · Trinity Groves, Dallas

scaffolding erector

A big man who barely uses his phone for typing. He sends three-word messages because the keyboard is hard, not because he is curt. Anything important he wants to discuss with a person.

What moves her

Someone speaking plainly to him, preferably on the phone and preferably in Spanish.

What holds her back

The keyboard, and not trusting his details on a phone. He hands it off to his son.

Her eight messages
  • hey boss my son say ask here
  • you have somebody speak spanish
  • how much
  • sorry i send twice
  • i work until 4
  • better you call me, my son answer
  • ok ok i understand
  • thank you sir

4.5 words per message. All eight are verbatim: it is the only thing the model sees when it plays this person.

What makes her one person
Social class
popular
Local words
jefe · boss · sí señor
Verbal tic
trata a todos de «boss»
Music
norteñas en la radio de la obra, Ramón Ayala
Team
nothing, and that is the point
Sport
fútbol, el Chivas desde chico
Film or series
el noticiero de las 10 en Telemundo
Their usual place
la cancha de fútbol del Trinity los domingos, va a ver a los nietos

Except for social class — which decides what she can actually afford — none of this is told to the model. It shows up inside the eight messages: somebody who follows a team does not announce it, they write “we lost again”.
Portrait of Boone
US-25

Boone

78 · Bryan Place, Dallas

retired cattle appraiser

He speaks little and with authority, like a man who closed deals on a handshake all his life. He punctuates perfectly because that is how he was taught, but in seven-word sentences. He does not ask the price first.

What moves her

A man's word. Promise him something and keep it, and he never shops around again.

What holds her back

Anything that smells like fine print or like he is being run in circles.

Her eight messages
  • Son, I'll be plain with you.
  • I know a runaround when I hear one.
  • Price doesn't worry me. Your word does.
  • My daughter says I ought to use this.
  • Give me your name.
  • That'll do.
  • You say Tuesday, I'll be there Tuesday.
  • Much obliged.

5.5 words per message. All eight are verbatim: it is the only thing the model sees when it plays this person.

What makes her one person
Social class
media-alta
Local words
much obliged · that'll do · son
Verbal tic
cierra con «Much obliged.»
Music
Merle Haggard y George Jones, nada grabado después de 1985
Team
nothing, and that is the point
Sport
rodeo, sigue yendo al de Fort Worth cada enero
Film or series
westerns viejos por cable, los mismos cuatro
Their usual place
el café del centro donde desayuna a las 6 con los mismos tres tipos

Except for social class — which decides what she can actually afford — none of this is told to the model. It shows up inside the eight messages: somebody who follows a team does not announce it, they write “we lost again”.
Portrait of Aisha
US-91

Aisha

34 · McKinney, TX

radiologist

She writes at three in the morning between scans, and says so up front so nobody judges her. She has read the fine print already, twice. Polite but clipped: two questions and done.

What moves her

Solving it inside one night shift, no calls, everything verified.

What holds her back

The hours. When the world works, she sleeps.

Her eight messages
  • Apologies for the odd hour, I work nights.
  • I read the fine print already, twice.
  • Two questions and then I'll let you go.
  • Is that documented somewhere I can actually read?
  • I'm off Tuesday and Wednesday this week.
  • Please don't call before noon, I'll be asleep.
  • That number seems off by quite a lot.
  • Thanks, that's clear.

7.1 words per message. All eight are verbatim: it is the only thing the model sees when it plays this person.

What makes her one person
Social class
alta
Local words
inshallah · documented · briefly
Verbal tic
avisa cuántas preguntas va a hacer antes de hacerlas
Music
audiolibros en vez de música, siempre
Team
nothing, and that is the point
Sport
natación a las seis de la mañana, cuando sale de la guardia
Film or series
The Great British Bake Off, para no pensar
Their usual place
el mercado de granjeros de McKinney los sábados, si llegó a dormir

Except for social class — which decides what she can actually afford — none of this is told to the model. It shows up inside the eight messages: somebody who follows a team does not announce it, they write “we lost again”.
Portrait of Amanda Reyes
USB-41

Amanda Reyes

34 · Arlington zona 41 1

Dental hygienist

Works at a dental clinic in Arlington, mom of two boys, always running between shifts and soccer practice.

What moves her

Wants to solve things fast without complications, trusts recommendations from people close to her.

What holds her back

Little free time and needs her husband's approval before deciding.

Her eight messages
  • hey sorry just got a min between patients
  • can you send me the price again? lost the text 😅
  • is this something i can do on a lunch break or does it take longer
  • my sister said her friend used yall before, good reviews?
  • ok i need to check with my husband first give me till tonight
  • still there? kids are yelling lol
  • can we do a call tomorrow morning like 9?
  • perfect thank u so much this helped a lot 🙏

10.3 words per message. All eight are verbatim: it is the only thing the model sees when it plays this person.

What makes her one person
Social class
media
Local words
y'all · fixin to · bless your heart
Verbal tic
like, literally
Music
country pop
Team
Dallas Cowboys
Sport
futbol americano
Film or series
iPhone
Their usual place
sala de espera del consultorio

Except for social class — which decides what she can actually afford — none of this is told to the model. It shows up inside the eight messages: somebody who follows a team does not announce it, they write “we lost again”.
Portrait of Elijah Castro
USB-74

Elijah Castro

52 · Waco zona 74 1

High School Teacher

History teacher with years of experience. Writes calmly and values clear explanations.

What moves her

Wants to feel secure before committing

What holds her back

Doesn't fully trust digital processes

Her eight messages
  • Buenas tardes, quisiera entender un poco más sobre esto.
  • No estoy muy seguro de cómo funciona, me pueden explicar?
  • Suena interesante, pero necesito pensarlo un poco.
  • Cuál sería la diferencia con la otra opción que vi?
  • Gracias por la paciencia, no soy muy de tecnología.
  • Entonces si entiendo bien, esto incluye todo?
  • Me parece razonable, déjenme consultarlo en casa.
  • Está bien, creo que voy a seguir adelante con esto.

8.6 words per message. All eight are verbatim: it is the only thing the model sees when it plays this person.

What makes her one person
Social class
media
Local words
historia · explicame · tranquilo · consultar
Verbal tic
digamos
Music
rock clasico
Team
Texas Rangers
Sport
beisbol
Film or series
computadora de escritorio
Their usual place
aula

Except for social class — which decides what she can actually afford — none of this is told to the model. It shows up inside the eight messages: somebody who follows a team does not announce it, they write “we lost again”.
The archetype library
The archetype library screen: a grid of portraits with filters by register and by trap.
Every face is a person written by hand, with their age, their city, their job and their eight example messages. It filters by register and by the trap they are useful for. We add archetypes every week.
The workshop

There is a machine behind this, not a Word document

None of what follows is what you receive — what you receive is the report above. This is the tool it gets made with, and we show it for one reason: so you can see that the cast, the traps and the check are real and not three nice words on a sales page.

The archetype library
The archetype library screen: a grid of portraits with filters by register and by trap.
Every face is a person written by hand, with their age, their city, their job and their eight example messages. It filters by register and by the trap they are useful for. We add archetypes every week.
What gets tested
Scenarios grouped by family, each with its goal and its trap written out.
The nine families, with their scenarios inside. Each one declares what it tests and what the trap is: the comfortable way out the model is going to want to take. A scenario without a trap you can name is not worth running.
Read and score
Table of conversations with the result of the automatic check: two serious findings, one warning and the rest clean.
Here is the automatic check doing its job: 2 SERIOUS in the commercial-pressure scenario, 1 WARNING in the promises one, and the rest clean. The judge column is for reference and moves no number — the score that counts is put there by a person reading.
How the agent is doing
Dashboard with the indicators of the latest run and the list of previous runs with their version stamp.
No number on its own: each one with its arrow against the previous run, because 82% approval means nothing — what means something is whether it went up or down since the prompt was touched.
The ones who hit this agent
The cast assigned to the client, each with a portrait and a naturalness index.
The cast picked for a client, with the naturalness index of each voice measured against their real conversations. It is what lets us tell you with a number whether the synthetic customer sounded like a person or like a form.
Examples, never adjectives
An archetype card with its details and its hand-written example messages.
An archetype card, open. What goes into the prompt is the example messages, not the adjectives: describe a person to a model and it acts the description, writing prose nobody has ever typed into a chat.
Setting the cast on it
The run screen with the selected scenarios and the conversations advancing.
You pick which scenarios and with which people, and the conversations advance live. Every run is stamped with a version fingerprint: without it, two runs cannot be compared and the report proves nothing.
What got fixed and what broke
Run history with date, number of conversations, health and version stamp.
Every run kept, with its stamp and its result. It is what turns a one-off audit into monitoring: the comparison against last month comes from here.
What you are looking at

The workshop runs on our machine, not yours: there is nothing to install and you do not have to learn to use this. The screenshots come from a real run against the chat of BARKO STUDIO, which is our first client and also our own. The names you can see belong to customers who do not exist.